There's a new game on the horizon called Woke Warrior, and no, I'm not doing a bit. GameIndustry.biz reported that the developers are openly promising the game will "take down" anti-woke culture. That's the pitch. That's the marketing. A game whose entire reason for existing is to own the people the studio doesn't like.

Read that again and sit with it. Not a fun combat system. Not a story anyone asked for. The selling point is spite. They held a pitch meeting somewhere and the takeaway was "what if the product was the argument."

We've seen this movie before, and we know how it ends. Concord. Dustborn. Whatever that Saints Row reboot was doing. Every time a studio leads with the lecture instead of the game, the market delivers its verdict in numbers the press scrambles to explain away. Player counts crater, studios go quiet, and six months later somebody writes a 3,000-word piece about how the audience failed the product. The audience never fails the product. The product fails the audience.

Here's my prediction, and I'm willing to put my name on it: Woke Warrior peaks at under 400 concurrent players on Steam, the devs blame harassment, and at least one major outlet runs a headline about how the game "deserves better." That's the full lifecycle. Set your watch.

And look at what this reveals about how these people see us. They don't think gamers are customers. They think we're an obstacle. You don't "take down" people you want to sell to. You take down people you've decided are the enemy. They said the quiet part at full volume and somehow the games press will still pretend the hostility is imagined.

The funniest part? The people this game is aimed at, the folks who just want to play something good after work, won't even notice it launched. They'll be too busy. Space Marine 2 just kept selling. Helldivers 2 just kept playing. Baldur's Gate 3 just kept winning awards two years later. The games that respect their audiences are eating well, and the games that declare war on their audiences keep learning basic economics the expensive way.

Make games, not manifestos. It really is that simple. When the numbers come in on this one, you know where to find me. I'll be the guy saying he told you so, probably in all caps.