Bob Chapek has discovered his voice, roughly four years after everybody stopped caring what he had to say. The former Disney CEO is out claiming that the woke Snow White remake wasn't his idea, and that the push to remake that particular fairy tale came from a campaign led by his predecessor and successor, Bob Iger, according to The Telegraph.
Well. There's a sentence that tells you everything wrong with modern Disney, and none of it is about dwarfs.
Picture the scene: two grown men named Bob, passing a live grenade back and forth across a boardroom, each insisting the other pulled the pin. Chapek says the movie was Iger's baby. And Iger's shop, to my recollection, never wasted much grief over Chapek's reputation on the way out the door. I don't know the man's heart, but I know how Hollywood farewells work, and they rarely include a bouquet.
I'll say this much for Chapek, as a matter of impression rather than bookkeeping: he never struck me as the ideologue. The lecture-first storytelling, the sneering at the audience, the endless need to 'modernize' stories that have worked since before talkies, all of that was the culture at Disney long before anyone handed Chapek the keys, and it stayed the culture long after he was shown the door. He wore the coat for two years and now he'd like the record to show whose it was. Fair enough. The record can show it while also showing his name on the receipts.
And that's the trouble for Bob the Lesser: he was the CEO while the thing was being made. Whatever the movie cost, whoever dreamed it up, the man who ran the most famous studio on earth wants credit for being a bystander in his own building. If it was such a bad idea, he had a desk and a phone and every opportunity to say so. In my book that's a confession with better lighting, and a defense only if you squint.
Notice, too, what neither Bob will say out loud: maybe stop remaking the classics. Just as an experiment. Walt built that company on stories told with love for the audience, not contempt for it, and every time they dig up another one to 'reimagine,' they prove they've forgotten the recipe. I saw the 1937 Snow White on a rerelease with my own two eyes, in a theater full of children dead silent at the Queen, and nobody had to update a frame of it. You can't say the same for what came after, and we all know it.
The beautiful part is that audiences have already settled this argument, whoever's fault it was. When you insult the people you're selling tickets to, they stop buying tickets, and no boardroom blame swap changes a single showing. Two Bobs fighting over the wreckage of a Snow White nobody asked for is like two men arguing over who dented the car as it goes over the cliff.
Chapek wants his reputation back. A wild thought: earn it. Make something people love. Until then he's just the second Bob in a story about a studio that forgot who it was for, and honey, there's no remake coming to fix that one.
TAKE THEM SOUTH

Comments (6)
Log in or sign up to join the conversation.